customer-facing

adjective  B2
Plain meaning

involving direct contact with customers

Exam-register meaning

In academic or exam writing, this is used to discuss involving direct contact with customers in a more precise way.

In context
naturalThe report described customer-facing role in a clear and practical way.
examThe findings show that customer-facing role can influence educational, social, or economic outcomes.
Common collocations
customer-facing rolecustomer-facing staffcustomer-facing experience
Watch out
Do not overuse it as a direct replacement for “good/bad”. Use it with natural nouns such as “customer-facing role”.
Quick check — can you use it?

The findings show that  ______  role can influence educational, social, or economic outcomes.

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